Monthly Reports + Ad Grant

My task was to create a comprehensive monthly analytics report for our website, utilizing a range of tools such as Google Analytics, Google Search Console, Google Ads, and Looker Studio. I compiled data from these sources into an easily digestible report, providing valuable insights on website performance, user engagement, and traffic patterns. Using these insights, I made actionable recommendations to various teams, including the marketing department, web developers, and the Digital Technology and Innovation department, to enhance overall digital strategy and website effectiveness.

Additionally, I successfully managed and utilized the Google Ads Grant for non-profits, which provided a $10,000 per month ad budget. By strategically applying the grant, I drove targeted traffic around specific topics, resulting in increased website visits and deeper insights into our audience’s demographics and behavior. This initiative contributed significantly to our ongoing efforts to strengthen our digital presence and engage with our target audience more effectively.

Please note, the example reports include screens from an actual monthly report I created, with the information redacted for confidentiality.