Adult Swim Re-brand and Bumper

My Task: To re-brand a TV station of my choosing. I had to create a video bumper advertising their upcoming shows.

My Solution: I wanted to make a bumper that could separate the slightly more appropriate day shows from the night shows, so that people could easily get a sense of the kind of shows on at what times of the day. I decided to go with the classic adult swim music for the day, and an old late night adult swim song for the night. I really wanted the day to feel light and exciting, while the night to feel like the old stations I use to leave on all night. For the day, I created the video all in Cinema 4D, only using after effects for the music and the show sounds. The night was a bit more complex. The C4D file was too big to export as a video because of the neon effect and quality. So I exported a black slate of the room, then each show neon lit up separately, and I put them all together in After Effects with the shows as video overlays.